Online Shopping Festivals The Biggest Trend This Year

Title: Online Shopping Festivals: The Biggest Trend This Year Submitted By: Geetanjali Gulati IIM Lucknow Piglet: Pooh! Why are you late today? Pooh: I was shopping? Piglet: Huh? Shopping?!? Pooh: Yes. Haven’t you heard about the Great Online Shopping Festival? Piglet: Ooooh. No! Pooh: 3 days of unadulterated crazy shopping. 80% discounts! It’s fun! Piglet: Oh. What did you buy? Pooh: Honey. Loads. 3 days. 450 retailers. More than 30 categories. Discounts up to 80%. Ladies and Gentlemen, welcome to 3 days of forget-everything-just-shopping experience. The GOSF, launched as a single day online festival in 2012, came back in 2014, bigger and better. Number of participating retailers was up by almost 100%, and visitors increased by more than 120%. Taking a cue from last year, revenues will see an uptrend of at least 3.5 times. What was new this year was a 299 section, where everything was priced at Rs. 299. There was also an Exclusive Launch Corner, where exclusive items like Chromecast and Nexus 6 were available for the first time in India. Learning from the mistakes of previous years, this time there were no technical glitches. To add to the excitement, there were â€Å"pre-party celebrations† in the form of contests and games. In fact, hashtags like #72hoursofcrazy were trending on twitter. Some interesting trends emerged this time. Male shoppers dominated the GOSF-77% were males and 23% were females. So it doesn’t surprise me that electronics was the favorite category,Show MoreRelatedPooh : Pooh And The Great Online Shopping Festival851 Words   |  4 Pageslate today? Pooh: I was shopping? Piglet: Huh? Shopping?!? Pooh: Yes. Haven’t you heard about the Great Online Shopping Festival? Piglet: Ooooh. No! Pooh: 3 days of unadulterated crazy shopping. 80% discounts! It’s fun! Piglet: Oh. What did you buy? Pooh: Honey. Loads. 3 days. 450 retailers. More than 30 categories. Discounts up to 80%. Ladies and Gentlemen, welcome to 3 days of forget-everything-just-shopping experience. The GOSF, launched as a single day online festival in 2012, came back in 2014Read MoreMarketing Plan For Top Take Away Restaurant1716 Words   |  7 PagesIntroduction: The company that I have initiated for my business has named as TOP Take Away Restaurant. The restaurant located in Chadstone Shopping Centre. It is the very strategic and overwhelming location the Chadstone Shopping Centre has been newly renovated with wide range of facilities. Also, it is the biggest shopping hub in Southern Hemisphere. Therefore, I have chosen this location to operate my restaurant. As of now, I have hired one manager, 3 front staff, 3 kitchen staff as my total labor force.Read MoreVisual Merchandise Guidelines For Retailers3546 Words   |  15 Pagesare digested through sight (Edwards Shackley, 1992), more than ever it is a vital time for retailers to be reviewing their strategies with respects to their Visual Merchandise Guidelines. Continuously, consumers are opting to take their purchases online rather than experiencing the physical store environment. With constant innovative technologies, retailers are finding novel ways to recreate the in-store environment on-screen; with the high street being described as acting on ‘borrowed time’ (guardianRead MoreI-City Mall Project2857 Words   |  12 PagesSelangor, Malaysia. Master planned by world-renowned and award-winning architect Jon A Jerde, i-City was designed as a fully integrated intelligent city, comprising corporate, leisure and residential components such as a 1.0 million square feet regional shopping mall, office towers, Cybercentre office suites, hotels, apartments, data centres and innovation centre. i-City is a MSC Malaysia Cybercentre where knowledge-based companies with MSC Malaysia status can enjoy the various incentives offered underRead MoreBusiness Strategy Of E Business2042 Words   |  9 Pagesbusiness over the internet. One of the major company that has benefitted from this e-business is alibaba.com. One of its affiliated entity is aliexpress.com. Launched in 2010, AliExpress.com is an online retail service made up of mostly small Chinese businesses offering products to international online buyers. In a way it is similar to amazon.com which has gained dominance over the North American and European markets. This company has emerged as a financial player in china . Their business strategyRead MoreHelp Drive Tourism During A Conference On Tourism1995 Words   |  8 Pagesnumbers and income generation This analysis relates to the United Kingdom and the city of London as the world’s top ranked destinations for their attraction and generation of revenue (International Overnight Visitors 2014). The United Kingdom is currently a main and popular tourist destination in the world. It has endless destinations to explore and enjoy, many sporting venues, art galleries, museums, theme parks, landmarks, monuments, beaches, casinos and many shopping hubs. The United Kingdom isRead MoreThe Current And Future Structure Of The Music Industry2891 Words   |  12 Pagesdiscussing the current and future structure of the music industry in the United Kingdom. In this written report I shall be critically discussing the current and future structure of the music industry in the United Kingdom. The current structure can be laid out in the following manner: Source: (Dustry, 2015) PART 1 - Labels, publishers and the Live Sector. Labels Firstly the focus of this report will be on the roles and the position of music labels. There are two types of music label;Read MoreMall Culture5156 Words   |  21 PagesLook at shopping malls in a new perspective. It is not anymore only a place to do your shopping. It has gained status as a social phenomenon. From the early 1980’s a new social phenomenon came to the forefront world wide, the shopping mall. Although the concept of malls was to induce consumerism, inventors of this new concept could never in their wildest dreams visualise the social revolution it would start. Make no mistake, although there was here and there some scepticism from the old schoolRead MoreAccess Marketing Plan for Specific International Target market5673 Words   |  23 PagesApril 5 until 2005. The day is still celebrated, though. On nonleap years, the day coincides with Hansik.s. 1. 2.1.2 The specific international marketing goals and objectives ; Considering the level of the Korea and the concern on the health environment of people in big cities, the objective of the company will be selling 50,000 (Approx. $500,000) sets of ‘Jelly House’ into Seoul(the capital city in Korea) in the first year. We will target people who would live in apartment with busy workingRead MoreEcommerce Assignment on Amazon4169 Words   |  17 PagesShopping at Amazon.com?: consumer’s perspective A qualitative report Submitted by: Vaibhav Singh Student id: K0943552 Module Name: E-commerce operations (BBM001) Module leader: Mr. John Eldred Date of submission: 30th January 2010 Word count: 3599 Table of Contents I. Executive Summary 3 II. Introduction: 4 III. Defining E-commerce: 5 III a). Types of e-commerce: 7 III b). Ecommerce applications: 8 IV. RESEARCH REPORT: 9 IV a). Company Profile 9 IV b). Strengths and weaknesses: 12 V. Research